![]() And we can’t do that if we have a paywall. We believe that’s an important part of building a more equal society. Vox is here to help everyone understand the complex issues shaping the world - not just the people who can afford to pay for a subscription. Second, we’re not in the subscriptions business. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on.įirst, advertising dollars go up and down with the economy. Most news outlets make their money through advertising or subscriptions. ![]() Will you support Vox’s explanatory journalism? The e-commerce giant signed Clarkson and his production team to a $250 million, three-season deal.įor that much, surely he’ll have very nice things to say about almost anything Amazon does. But it’s not clear if his forthrightness will extend to Amazon too. Often, media outlets focused on products end up placating the industry in order to maintain access - or stop short of saying whether something is worth buying.Ĭlarkson also has had no qualms about blasting the BBC itself when he felt it was merited (even when he was employed by the BBC). ![]() Still, car fans love his particular, belly-aching brand - he isn’t afraid, for example, to blast Ferrari for its latest forays into electric, or deride Porsche for its unimaginative designs. The Brit-wit is famous for his flag-waving antics, often lacing his commentary with overt racism. So who did Amazon employ to send the message? None other than the U.K.’s best-known automotive journalist, Jeremy Clarkson, who this year signed a massive deal with Amazon to produce a car show for its streaming service.įor those who aren’t that into cars (or British media), Clarkson was a presenter for BBC’s “Top Gear,” the most-watched TV series in the world, until he was fired by the broadcaster for physically assaulting a producer. It just released a video showing how it can deliver most items in under 30 minutes.īut before it can deploy the fleet, the company needs regulatory approval, making the video a marketing message aimed at regulators as well as consumers. In the meantime, click play below for a dose of Clarkson in the Prime Air promo.Amazon wants you to know its drones are ready. No further details on the outline of the show have been confirmed at this stage, but it will circle around cars. For those who missed it, Amazon will be airing a new show with the three amigos in the coming months. In the promo it outlines how quick and easy it can be to buy a new pair of shoes online and have them delivered to your door, or actually, your backyard or wherever is a safe landing place.Īmazon aside, it’s good to see Clarkson back on the screen, with his cynical sense of humour and sarcastic remarks. It seems like something out of the very distant future, but Amazon is ready to run the service in some regions. It uses special drones to deliver packages to certain areas, and all within 30 minutes or less. In the latest clip we see Jeremy telling us about Amazon’s quite amazing new Prime Air delivery technology. Amazon has well and truly locked in the former Top Gear gang, with the ringleader Jeremy Clarkson put to good use in some un-car-related promos to market Amazon. ![]()
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